Article: Marrying Qualitative and Quantitative Techniques in a New Media World QRCA Views, Fall 2007, Vol. 6 Number 1
By Adriana Waterston
Vice President of Marketing and Business Development, Horowitz Associates, Inc./Surveys Unlimited
Fall, 2006

White Paper: Evaluating "Net Promoter" Scores for the Cable Business
By Howard Horowitz, President
and Adriana Waterston, Vice President of Marketing and Business Development
Horowitz Associates, Inc.
Summer, 2007

Article: Dialing for Cable Phone
By Adriana Waterston
Vice President of Marketing and Business Development, Horowitz Associates, Inc./Surveys Unlimited
Fall, 2006

Article: Consumers and the Business of HDTV
By Adriana Waterston
Director of Marketing and Business Development, Horowitz Associates, Inc./Surveys Unlimited
February, 2006

Article: VOD and DVR: A Glimpse of the Future
By Adriana Waterston
Director of Marketing and Business Development, Horowitz Associates, Inc./Surveys Unlimited
July, 2005

Editorial: Digital Media's Next Wave
By Adriana Waterston
Director of Marketing and Business Development, Horowitz Associates, Inc./Surveys Unlimited
March, 2004

White Paper: The Dawning of Multicultural America
By Adriana Waterston
Director of Marketing and Business Development, Horowitz Associates, Inc./Surveys Unlimited
March, 2004

Editorial: The General Market Is Shifting: Can You Identify Your Most Valuable Customers?
By Adriana Waterston
Director of Marketing and Business Development, Horowitz Associates, Inc./Surveys Unlimited
July, 2003

White Paper: Horowitz on the Transition to the Digital Home
Howard Horowitz
President Horowitz Associates, Inc.
May, 2003

Editorial: Search Continues for Evolving Hispanic Identity
By Alisse Waterston, Ph.D.
Founder, Surveys Unlimited, division of Horowitz Associates, Inc.
March, 2003

White Paper: The Business of Ethnography
By Alisse Waterston, Ph.D.
Founder, Surveys Unlimited, division of Horowitz Associates, Inc.
March, 2003

Multicultural Viewers Are Multiplatform, Too Multichannel News (March, 2010) Tom Umstead

Four in Ten Consumers Watch Broadband/Mobile TV at Least Once Monthly, But Still Spend the Vast Majority of TV Time on Traditional Sets TheStreet.com (February 2010)

Addressing Advertising's Future: 2010 Will Bring a Search for Crossplatform Video Ad Models Multichannel News (January 2010) George Winslow

What Viewers Really Want Multichannel News, (January, 2010) George Winslow

Converging On The Future: Providers Try To Leave 2009 Woes Behind Multichannel News, (January, 2010) George Winslow

AT&T resumes online sales of iPhones in NYC USA Today (December, 2009) Jon Swartz

Horowitz: Alternative TV Viewing Still Relatively Small Multichannel News, (October, 2009) Tom Umstead

Multicultural Media Forum, March 10, 2009 Online Hispanic Trends (February 2009)

Retail Report: Broadband's Need for Speed Mediabiz (December, 2008) Tim Sprinkle

Broadband Users On Quest For Speed: Horowitz Study Indicates Hispanics, Asians Mostly Likely To Upgrade For Faster Service Multichannel News (December, 2008)

Half Of Urban Multicultural Homes Already Opt for a Bundle; Potential for Triple Play Growth Strong (May, 2008)

Is the Future of TV on the Web? CNN (May, 2008) Thom Patterson

Nuevos datos hablan sobre la cara multicultural y multilingue de EE UU P&C Hispanic (May 2008)

Websites Make It Easy to Catch a Missed TV Show USA Today (January, 20/08) Mike Snider

Study Tracks Broadband Video Consumption on Multiple Platforms; Six in Ten Internet Users Watch Online Video Content Weekly, Up 36% From Last Year (December, 2007)

VIPS P&C Hispanic (November, 2007)

Nets Face Capacity Limit Mulitchannel News (10/8/07) Steve Donohue

Cultural Lens: A Closer Look at Multi-ethnic Marketing NAMIC (Fall 2007)

2007 Most Influential Minorities in Cable CableWorld (9/17/07)

Almost 1 out of 2 (45%) Multichannel Subscribers Would Consider Getting TV from their Phone Company (August, 2007)

Red White & Brown The War Over 100 Million Viewers Who Look at the World Differently Multichannel News (6/11/07) George Winslow

Hispanic Broadband Lifestyles: Data Reveals Broadband Consumption among Latinos (May, 2007)

Latino Providers Strike Up the Broadband Slew of New Services Kick Up Content Geared to Hispanics Multichannel News (4/2/07) Luis Clemens

Horowitz Study: Latinos Living ‘Broadband Lifestyles’ Marketing Y Medios (3/6/07) Janet Stilson 

Norman: ‘You’re too Late’ for Broadband, Wireless Multichannel News (3/6/07) Tom Steinert-Threlkeld

Broadband Lifestyle Segments: Among Broadband Users, Multicultural Segment Stands Out (March, 2007)

New National Survey Finds That On Demand Television Services Have Positive Impact on Family Viewing Habits for Comcast Corporation ( March, 2006)

Bush signs DTV bill; analog cutoff February 17, 2009 CNET (02/09/06) David Katzmaier

Chaos seen if DTV transition plan falters EE Times (02/02/06) George Leopold