Is the Hispanic market a priority for you?

If it isn't, it should be. In today's tough economy and increasingly competitive business environment, the Hispanic market is one of the most viable segments for incremental growth.

The Hispanic market is a priority for us, and has been for almost two decades. We are the leading provider of Hispanic research and consulting on the market for cable, broadband, and new media, and we have a wide range of experience conducting Hispanic research for the hospitality, food, entertainment, and home goods industries as well as for not-for-profits.

Take advantage of our Hispanic Insights and Perspectives, a unique skill set that marries:

• Our expertise in Hispanic marketing, branding, and programming;

• Our experience conducting Spanish and English language research among all segments of the Hispanic market;

• Our 25+ years conducting research for TV networks, cable distributors, and on new technologies;

• Our reputation for quality, turn-key data and analyses;

• Our understanding of the completixities of cable, broadband, and new media distribution, bundling, marketing, and branding;

• Our awareness of the local and national competitive landscape for Hispanic customers between cable, satellite, and now, telco and IPTV;

• Our strategic consulting to help turn research results into actionable strategies for Hispanic programming, positioning, branding, advertising, and sales.

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WHAT WE CAN DO FOR YOU:

Custom Consumer Research Services in Top Hispanic Markets, Emerging Hispanic Markets,
and in your Local Footprint:

• Turnkey Hispanic Focus Groups, from market and facility selection, to recruitment, to design of the moderator's guide, to in-depth reporting, and an in-house staff of bilingual Latina moderators

• Quantative survey research-- phone, online, and in-person (intercept) among all segments of the Hispanic market

• In-market trials for new technologies and services

• In-home and in-community ethnographies among Hispanic families and in Hispanic neighborhoods

• Online community research among your Hispanic fans, subscribers, or consumers

• Consulting on your Hispanic strategy

• Segmentation of your Hispanic universe

• Syndicated research on the Hispanic market-- FOCUS: Latino (View the study contents here)
  

• No project is too big or too small for us to handle.

Contact us to discuss your next local, regional, or national Hispanic research project:

Adriana Waterston
Vice President, Marketing and Business Development
914-834-5999 or email adrianaw@horowitzassociates.com